The method of setting an advertising budget typically overlooks how promotion affects sales.
A) competitive parity
B) affordable
C) objective-and-task
D) percentage-of-sales
E) adaptive-control

Question

Quizplus · Accepted Answer

The affordable method sets the budget based on what the company thinks it can afford, often ignoring the relationship between promotion and sales.

The Method of Setting an Advertising Budget Typically Overlooks How