John Deere's sales force working with Lowe's, Home Depot, Home Hardware, and other independent dealers, and other channel members to promote their products to final consumers is an example of a push promotion strategy.

Question

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A push promotion strategy involves promoting products through the distribution channels to the final consumers, which is what John Deere is doing by working with retailers and dealers.

John Deere's Sales Force Working with Lowe's, Home Depot, Home