Which of the following is true of direct and digital marketing?
A) It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.
B) It does not involve any interaction between the company and its customers.
C) It is an impersonal promotion tool that hinders two-way communication.
D) Its marketing message is fixed and does not change according to the customer's requirements.
E) It is presented as company news rather than as a sales-directed communication.

Question

Quizplus · Accepted Answer

Direct and digital marketing are designed for targeted marketing efforts and building one-to-one customer relationships, allowing for personalized and interactive communication.

Which of the Following Is True of Direct and Digital