Which of the following is true about the introduction stage of a new product?
A) Companies tend to avoid basic versions of the product.
B) Less money is needed to attract distributors.
C) Sales growth tends to be slow.
D) Promotion spending is relatively low.
E) Profits are typically high.

Question

Quizplus · Accepted Answer

During the introduction stage, sales growth is typically slow as the product is new to the market and consumers are just becoming aware of it.

Which of the Following Is True About the Introduction Stage