Crowdsourcing refers to inviting broad communities of people-customers, employees, independent scientists and researchers, and even the public at large-into the new product innovation process.

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Crowdsourcing involves engaging a large group of people, often from diverse backgrounds, to contribute ideas, feedback, or solutions, particularly in the context of developing new products or innovations.

Crowdsourcing Refers to Inviting Broad Communities of People-Customers, Employees, Independent