One of the benefits of value-driven marketing is that attention to customer needs and wants will likely result in
A) higher prices than the market leader charges.
B) increased competition.
C) long-term relationships.
D) strong connections among competing firms in the marketplace.
E) lower prices.

Question

Quizplus · Accepted Answer

Value-driven marketing focuses on meeting the needs and wants of customers, which can lead to building long-term relationships with customers. By delivering value and prioritizing customer satisfaction, customers are more likely to remain loyal to the brand, resulting in repeat business and positive word-of-mouth advertising.

One of the Benefits of Value-Driven Marketing Is That Attention