Brian is struggling with the choice of publishing his new book, How to Cook Polish Barbeque, as an e-book or a paperback. Brian is addressing which core marketing aspect?
A) developing a promotional plan
B) managing the exchange function of marketing
C) making a product decision
D) deciding where and how to sell the product
E) pricing the product

Question

Quizplus · Accepted Answer

Brian is deciding on the format of his book, which is a product decision, as it involves determining the physical form in which the product will be offered to consumers.

Brian Is Struggling with the Choice of Publishing His New