The fundamental goal of marketers when creating goods,services,or combinations of both is to
A) defeat the competition.
B) serve all consumers.
C) operate according to government regulations.
D) stimulate short-term sales.
E) create value.

Question

Quizplus · Accepted Answer

The fundamental goal of marketers is to create value, which means offering products or services that meet the needs and wants of consumers at a price they are willing to pay. This leads to long-term customer satisfaction and loyalty, which ultimately benefits the company's bottom line. While defeating the competition and complying with government regulations may be important, they are not the primary goals of marketing. Likewise, serving all consumers is not always possible, as different consumers have different needs and preferences. Stimulating short-term sales may be necessary, but it should not be the ultimate goal if it comes at the expense of long-term value creation.

The Fundamental Goal of Marketers When Creating Goods,services,or Combinations of Both