The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions.
A) situational
B) psychological
C) shopping
D) interpersonal
E) economic

Question

Quizplus · Accepted Answer

Situational factors refer to temporary or unique circumstances that can influence consumers' behavior and decision-making. In this example, the situational factor is the raining weather, which creates a need for an umbrella, ultimately influencing consumers to purchase one.

The Traditional Marketing Strategy of Selling Umbrellas When It Is