Brian is trying to sell a new line of ultrasound imaging equipment.Unlike existing technology,these machines are compact,creating the potential for general practice physicians to have and use them in their offices.Brian is trying to identify innovators in his market,knowing these customers will most likely
A) spread positive word of mouth to other physicians.
B) buy one for each office in their practices.
C) reposition his products.
D) create demand among the late majority.
E) not need any service or support when using the product.

Question

Quizplus · Accepted Answer

Innovators are early adopters who are willing to take risks and try new products before others. They are also typically opinion leaders who can influence the purchasing decisions of others. By identifying innovators in his market, Brian can target these customers who are likely to spread positive word of mouth to other physicians, which can lead to increased sales and adoption of his new line of ultrasound imaging equipment.

Brian Is Trying to Sell a New Line of Ultrasound