The diffusion of innovation theory focuses on
A)the geographic boundaries of innovation.
B)the relationship between pioneer brands and imitators.
C)the psychological traits of innovators.
D)the rate at which consumers are likely to adopt a new product or service.
E)the way a product moves through the product life cycle.

Question

Quizplus · Accepted Answer

The diffusion of innovation theory focuses on the rate at which consumers are likely to adopt a new product or service, categorized into five groups: innovators, early adopters, early majority, late majority, and laggards. This theory helps marketers understand the adoption process and develop strategies to accelerate the adoption rate of their product or service.

The Diffusion of Innovation Theory Focuses on