When giving a persuasive sales presentation,the salesperson should put the strongest appeal:
A)either at the beginning or the end of the presentation
B)at the midpoint of the presentation
C)in the slides for the presentation,but not presented verbally
D)in the follow-up e-mail after the presentation
E)during the qualifying phase,even before need identification

Question

Quizplus · Accepted Answer

Putting the strongest appeal either at the beginning or the end of the presentation has been shown to be the most effective in capturing and maintaining the audience's attention and interest. It is also important to create a strong opening to establish credibility and build trust, and a strong close to leave a lasting impression and call to action.

When Giving a Persuasive Sales Presentation,the Salesperson Should Put the Strongest