What is a characteristic of a good brand name?
A) It should avoid any specific connotation relative to product content.
B) It should be short and descriptive of the product or characteristics.
C) It should possess generic potential.
D) It should be pronounced the same in every language.
Correct Answer:
Verified
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Q25: What are category managers responsible for?
A) research
Q26: Which of the following is NOT a
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Q29: International Business Machines decided to brand its
Q30: In Young & Rubicam's BrandAsset Valuator model,
Q31: What type of branding should a company
Q32: What is NOT a responsibility of a
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