In Young & Rubicam's BrandAsset Valuator model, what is the dimension of a brand personality that is a combination of perceived quality and consumer perceptions about its growing or declining popularity?
A) differentiation
B) relevance
C) esteem
D) knowledge

Question

Quizplus · Accepted Answer

Esteem is the dimension in Young & Rubicam's BrandAsset Valuator model that combines perceived quality and consumer perceptions about a brand's current popularity, indicating how well-regarded the brand is among consumers.

In Young & Rubicam's BrandAsset Valuator Model, What Is the Dimension