According to Maslow, which characteristic of a country provides marketers with the greatest opportunities to fill higher needs?
A) food shortage
B) limited police force
C) high standard of living
D) high need for clean water

Question

Quizplus · Accepted Answer

Maslow's hierarchy of needs suggests that once basic physiological and safety needs are met, individuals seek to fulfill higher-level needs such as belonging, esteem, and self-actualization. A country with a high standard of living typically has its citizens' basic needs (like food and safety) already met, providing marketers with opportunities to target products and services that fulfill these higher-level needs.

According to Maslow, Which Characteristic of a Country Provides Marketers