What is a limitation of secondary data not found in primary data?
A) It is more expensive to collect and analyze than primary data.
B) It is not readily accessible for marketers.
C) It may not be completely relevant to the specific needs of the marketer.
D) It is usually in the form of raw data and hence not reliable.

Question

Quizplus · Accepted Answer

Secondary data may not be specifically tailored to the marketer's needs, making it less relevant than primary data, which is collected with a specific purpose in mind.

What Is a Limitation of Secondary Data Not Found in Primary