After a problem has been defined and an exploratory investigation is conducted, what should the marketing researcher be able to do next?
A) collect both primary and secondary data
B) draw significant conclusions
C) immediately proceed to a solution
D) formulate a hypothesis

Question

Quizplus · Accepted Answer

After defining a problem and conducting an exploratory investigation, the next step for a marketing researcher is to formulate a hypothesis. This involves creating a testable statement or prediction about the relationship between variables, which can then guide the design of the study and data collection.

After a Problem Has Been Defined and an Exploratory Investigation