From an organisational perspective, the purpose of a media release is to
A) make an announcement.
B) attract media attention.
C) reach an online audience.
D) All of the above

Question

Quizplus · Accepted Answer

The purpose of a media release is to make an announcement, attract media attention, and reach an online audience. By announcing a newsworthy event, product, or service, the media release aims to gain coverage in various media outlets and reach a wider audience beyond the organisation's existing network. The media release may also be distributed online through social media, news wires, and other digital platforms to expand its reach and increase the likelihood of media coverage. Therefore, all of the above options are valid and relevant to the purpose of a media release.

From an Organisational Perspective, the Purpose of a Media Release