Customer and other stakeholder perceptions should be gathered through research that is conducted in a face-to-face manner.

Question

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Research can be conducted in various ways, including face-to-face interviews, surveys, focus groups, online research, and more. It depends on the research objectives and the target audience. Face-to-face research may be appropriate in some situations, but it is not always necessary or feasible. Other research methods, such as online surveys or social media monitoring, can also provide valuable insights into customer and stakeholder perceptions.

Customer and Other Stakeholder Perceptions Should Be Gathered Through Research