Which of the following is not a planning step in a public relations program?
A) Research
B) Identify the communication channel
C) Create a timeline
D) Book advertising

Question

Quizplus · Accepted Answer

Booking advertising is not a planning step in a public relations program. Planning steps typically involve research, identifying communication channels, creating a timeline, setting goals and objectives, identifying target audiences, and developing key messages. Advertising may be a part of the overall communication strategy, but it is not a planning step in the traditional sense.

Which of the Following Is Not a Planning Step in a Public