Social media has changed the art of influence, but the principles on which public relations is based have remained the same.
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Q22: Public relations is ineffective as a tool
Q23: According to Baskin, Aronoff and Lattimore (1997),
Q24: Public relations generally only convey information about
Q25: The three objectives of public relations provided
Q26: Social media enables customers to make enquiries,
Q28: Which of the following is not a
Q29: A successful public relations strategy starts with
Q30: The two-way models of public relations operate
Q31: Mutually beneficial relationships with a public are
Q32: Allert and Zawawi (2000) suggested that an
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