The three objectives of public relations provided by Baskin, Aronoff and Lattimore (1997) are to
A) create information, disseminate information and monitor information.
B) maintain positive opinion, neutralise hostile opinion and create opinion where there is none.
C) make an image, monitor the image and modify the image.
D) create information, modify images and neutralise hostile opinions.

Question

Quizplus · Accepted Answer

The three objectives of public relations provided by Baskin, Aronoff and Lattimore (1997) are to maintain positive opinion (create a favorable image), neutralize hostile opinion (neutralize negative image) and create opinion where there is none (create a new image). Option B contains all three objectives in a concise and accurate manner. Option A only focuses on information creation, dissemination, and monitoring, while option C focuses only on image making, monitoring, and modification. Option D only contains two out of the three objectives mentioned by the authors.

The Three Objectives of Public Relations Provided by Baskin, Aronoff