An organisation trying to convince stakeholders of a particular point of view would use the
A) press agentry/publicity model
B) public information model
C) two-way asymmetrical model
D) two-way symmetrical model

Question

Quizplus · Accepted Answer

The two-way asymmetrical model is used by organizations to persuade stakeholders to adopt a particular viewpoint or behavior. This model involves communication that is not balanced; the organization uses research and persuasive communication techniques to influence stakeholders in a way that might not necessarily benefit the stakeholders equally.

An Organisation Trying to Convince Stakeholders of a Particular Point