The techniques of persuasion include
A) social, security and psychological appeals.
B) historical, theoretical and economic appeals.
C) a rhetorical mix, a features-benefits mix and appeals to emotion.
D) a mix of logical arguments and emotional appeals that influence changes in behaviour.

Question

Quizplus · Accepted Answer

The techniques of persuasion typically involve a combination of different approaches, and option C provides the most comprehensive mix of strategies, including a rhetorical mix (using language to influence), a features-benefits mix (emphasizing the positive attributes of a product or idea), and appeals to emotion (connecting with the audience on a deeper level). Option A and B are too narrow in their scope, and option D doesn't include the features-benefits mix.

The Techniques of Persuasion Include