According to Michael Porter, three service strategies include a lower price, a differentiated product, and finding a market niche.

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Michael Porter identifies three generic service strategies, also known as Porter's Generic Strategies. These strategies are cost leadership (offering products or services at a lower price than competitors), differentiation (offering products or services that are unique or perceived as superior to competitors), and focus (targeting a specific market segment or niche). These strategies can be applied to both product and service industries.

According to Michael Porter, Three Service Strategies Include a Lower