Which group of consumers tries to avoid change and rely on a product until they can't find it in the market and are forced to go without or change to something else?
A)laggards
B)early majority
C)late majority
D)early adopters
E)innovators

Question

Quizplus · Accepted Answer

Laggards are typically the last to adopt an innovation. They usually resist change and may only adopt a new product or technology when it becomes clear that the old one is no longer available or viable.

Which Group of Consumers Tries to Avoid Change and Rely