When Braun's Big Box stores promise to purchase larger quantities if a manufacturer will lower its wholesale price, it is exhibiting ________ power.
A)reward
B)coercive
C)knowledge
D)legitimate
E)referent

Question

Quizplus · Accepted Answer

Reward power is being exhibited here because Braun's Big Box stores are offering a positive incentive (the promise of purchasing larger quantities) in exchange for a lower wholesale price from the manufacturer.

When Braun's Big Box Stores Promise to Purchase Larger Quantities