In a(n)________ marketing channel, several independent members each attempt maximize their profits.
A)cooperative
B)independent
C)contractual
D)administered
E)corporate

Question

Quizplus · Accepted Answer

Independent marketing channels consist of several independent members who act in their own self-interest to maximize their profits. This type of channel lacks formal coordination or contractual agreements among its members.

In A(n)________ Marketing Channel, Several Independent Members Each Attempt Maximize