An electronics store buys televisions, computers, cellular phones, and gaming systems from various manufacturers and resells them to its customers. What type of marketing channel does this represent?
A)horizontal
B)vertical
C)indirect
D)direct
E)simple

Question

Quizplus · Accepted Answer

This represents an indirect marketing channel as the store is not the manufacturer of these products and is buying them from various manufacturers to resell to its customers.

An Electronics Store Buys Televisions, Computers, Cellular Phones, and Gaming