A ________ program is a promotional strategy that encourages people to pass along a marketing message to other potential consumers.
A)supply chain
B)direct marketing
C)viral marketing
D)wholesale marketing
E)social media

Question

Quizplus · Accepted Answer

Viral marketing is a promotional strategy that encourages people to pass along a marketing message to other potential consumers through word-of-mouth, social media, or email. The goal is for the message to spread and become viral, reaching a large audience and generating buzz for the product or service being marketed.

A ________ Program Is a Promotional Strategy That Encourages People