A ________ can be used to create positive word of mouth, help customers form a community, and develop long-term relationships between customers and the company.

Question

Quizplus · Accepted Answer

A corporate blog allows for two-way communication between the company and its customers, creating a community and fostering long-term relationships. It also provides an opportunity for customers to share their positive experiences and promote the company through word-of-mouth. Fax newsletters and full-page ads may not reach as wide of an audience as a blog, and a Super Bowl ad or public relations campaign may not necessarily lead to building long-term relationships with customers.

A ________ Can Be Used to Create Positive Word of Mouth