When purchasing books on Amazon.com, customers are shown other books and a message saying "Customers who purchased [your book] also purchased . . ." This is an example of

Name: When purchasing books on Amazon.com, customers are shown other books and a message saying "Customers who purchased [your book] also purchased . . ." This is an example of
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is an example of direct marketing, as Amazon is using customer data to make personalized recommendations for further purchases.

When Purchasing Books on Amazon