Question 1

During which phase(s)of the strategic marketing planning process are issues related to conscious marketing likely to be addressed?

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Question 2

Briefly describe the three phases of the strategic marketing planning process and give one example of an ethical dilemma that might arise during each phase.

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Question 3

Avoiding a GMO label might help companies sell more of their products. Thus far, many food manufacturers seem to be fighting GMO labeling. However, in 2014 General Mills decided to make some of its products, such as Cheerios, completely free of GMOs, and Whole Foods has committed to issuing labels, by 2018, on all GMO-containing foods it sells. Who are the stakeholders in this situation?

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Question 4

Funeral home businesses have been criticized for accepting payments from medical parts companies for assisting them in finding families who would allow materials to be harvested from deceased family members. Though not illegal, the payments raise ethical questions. How should the funeral industry go about addressing these questions?

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Question 5

Describe the four steps in the ethical decision-making framework and include some questions that should be asked in each step.

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Question 6

Burt's Bees mission is to be an "Earth Friendly, Natural Personal Care Company." As part of that mission, Burt's Bees has a "Zero Waste to Landfill" initiative. During which phase of the strategic marketing planning process would this initiative be pursued?

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Question 7

Aiden wants to work for a firm that demonstrates corporate social responsibility. Draw up a list of questions Aiden could use in an interview to determine the level of commitment of potential employers.

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Question 8

A local deli has decided that it wants to become more socially responsible. For three of the stakeholder groups listed in the chapter, suggest socially responsible actions the deli could take to serve those stakeholders.

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Question 9

The CEO of your firm, a distributor for a domestic beer manufacturer, has asked you to take on a special project. She has been hearing about a growing trend toward corporate social responsibility, but she wonders if this is a reasonable investment for the firm. Outline the costs and benefits in general terms and draw your own conclusion for her consideration.

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Question 10

Describe what occurs during Step 4 of the framework for ethical decision making.

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Question 11

After a series of embarrassing and unprofessional actions by her marketing team, Ming wants to ethically align personal and corporate goals within her firm. What general and specific actions will she need to take?

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Question 12

Lucia learned that a brand of clothing she has been selling for years in her store is being made by workers in sweatshops, who work under inhumane working conditions and are paid subsistence wages. Which of the questions in the ethical decision-making metric will most likely affect her decision to discontinue the brand?

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Quiz 4: Conscious Marketing, Corporate Social Responsibility, and Ethics