Marketers frequently design customer relationship management programs to
A)retain loyal customers.
B)attract consumers who have safety needs.
C)reinforce postpurchase cognitive dissonance.
D)increase internal information search.
E)improve profit margins.

Question

Quizplus · Accepted Answer

Customer relationship management programs are designed to retain loyal customers by providing them with personalized experiences and incentives for repeat purchases. This helps to build long-term relationships with customers, which can lead to increased customer loyalty and revenue for the company.

Marketers Frequently Design Customer Relationship Management Programs to