Tomas greets his regular customers by name every morning when they come in for coffee. He offers them a taste of anything special he is cooking that day. He has a database with their birthdays and offers them free meals on their birthdays. Tomas most likely hopes that this attention to his "regulars" will encourage them to
A)assist him in meeting his functional needs.
B)always include his firm in their universal set.
C)extend problem solving beyond ritual consumption.
D)internalize impulse attitudes.
E)spread positive word of mouth.

Question

Quizplus · Accepted Answer

Tomas's actions of greeting his regular customers by name, offering them a taste of new dishes, and recognizing their birthdays indicate his efforts to build a strong relationship with them. By offering free meals on their birthdays, he's also rewarding their loyalty. All of these practices are likely to create a positive experience for his regular customers, leading them to spread the word about his café to others, resulting in positive word of mouth.

Tomas Greets His Regular Customers by Name Every Morning When