Jaleen learned that Pipin' Hot Donut Corp. is looking for a new source of commercial-grade coffee makers, one of the products she sells. She knows Pipin' Hot Donut has been in business for many years, but she has not been able to get any business from them. When developing her marketing strategy, Jaleen can probably safely assume that this represents a(n)________ situation for Pipin' Hot Donut, and she will want to find out why the company is considering alternatives.
A)adapted buy
B)new buy
C)modified rebuy
D)straight rebuy
E)generic buy

Question

Quizplus · Accepted Answer

Pipin' Hot Donut Corp. is considering alternatives for their commercial-grade coffee makers, which indicates a modified rebuy situation. Jaleen needs to find out why the company is exploring new options, as there may be a change in their requirements or preferences. This will help her tailor her marketing approach and increase her chances of winning the business.

Jaleen Learned That Pipin' Hot Donut Corp