If a B2B customer is satisfied with an existing supplier, it will probably engage in a(n)________ to purchase additional quantities of the item.
A)new buy
B)modified rebuy
C)adapted buy
D)straight rebuy
E)generic buy

Question

Quizplus · Accepted Answer

A straight rebuy occurs when a customer is satisfied with an existing supplier and engages in a routine purchasing behavior to reorder the same product without any modifications to the original purchase.

If a B2B Customer Is Satisfied with an Existing Supplier