Which of the following terms best defines a salesperson's ability to change a person's belief, position, or course of action?
A)Social learning
B)Persuasion
C)Perception
D)Cognition
E)Attention

Question

Quizplus · Accepted Answer

Persuasion refers to a salesperson's ability to change a person's belief, position or course of action through various techniques such as appealing to emotions, logic, or authority. Social learning, perception, cognition, and attention are all related concepts but do not specifically refer to a salesperson's ability to influence or persuade others.

Which of the Following Terms Best Defines a Salesperson's Ability