Which of the following is correct when describing the meaning of the acronym FAB
A)the features and basic attributes of a product
B)the features and basic benefits of a product
C)the features, actual attributes, and benefits of a product
D)the features, advantages, and benefits of a product
E)the future advantages and benefits of a product

Question

Quizplus · Accepted Answer

FAB stands for features, advantages, and benefits of a product. This acronym is commonly used in marketing and sales to emphasize the importance of highlighting not just the features or attributes of a product, but also the specific advantages and benefits that it provides to the customer.

Which of the Following Is Correct When Describing the Meaning