A stockbroker tells a customer the following statement: "By investing in this stock, it will give you peace of mind." What term embodies this statement?
A)product benefit
B)segmentation variable
C)a hook
D)feature
E)market identifier

Question

Quizplus · Accepted Answer

The statement "By investing in this stock, it will give you peace of mind" is a product benefit, which is a feature of the product or service that provides value or advantage to the customer.

A Stockbroker Tells a Customer the Following Statement: "By Investing