A salesperson is trying to decide which element of the sales presentation mix to emphasize in a particular presentation.She wants to make sure her communication will resonate with the prospect.What term describes the process this salesperson is going through?
A)visual aids process
B)vendor analysis process
C)the customer benefit plan process
D)Persuasive communication process
E)a communication audit process

Question

Quizplus · Accepted Answer

The salesperson is going through the persuasive communication process, which involves identifying the most effective way to communicate with a prospect in order to persuade them to make a purchase. This process can include deciding which element of the sales presentation mix to emphasize, as well as other factors such as the tone and language used.

A Salesperson Is Trying to Decide Which Element of the Sales