Balance theory proposes that when a dissonant relationship exists between two cognitive elements, tension will result and individuals will be motivated to restore balance.

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Balance theory, proposed by Fritz Heider, focuses on the consistency of attitudes in a triadic relationship, not cognitive dissonance. Cognitive dissonance theory, proposed by Leon Festinger, deals with dissonant cognitive elements and the resulting tension.

Balance Theory Proposes That When a Dissonant Relationship Exists Between