Which of the following is TRUE about maintaining high ethical and legal standards when developing persuasive business, marketing, and sales messages?
A) A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim.
B) If you claim that your food product lowers cholesterol, for example, you must have scientific evidence to support that claim.
C) Thankfully, for Internet-based marketers, there are no regulations for unsolicited email.
D) Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product, is legal but not ethical.

Question

Quizplus · Accepted Answer

The Federal Trade Commission has strict guidelines for advertising claims, and requires scientific evidence to support any health-related claims. A money-back guarantee or letters from satisfied customers may be used as additional evidence, but cannot serve as the sole evidence for a claim. Option C is false as there are regulations (CAN-SPAM Act) for unsolicited emails. Option D is false as it is both illegal and unethical to engage in such deceptive practices.

Which of the Following Is TRUE About Maintaining High Ethical