When writing promotional messages for social media, it is important to ________.
A) rely largely on the news media to distribute the message
B) facilitate community building
C) use the AIDA approach for organizing your messages
D) avoid the use of automated tools such as free alerts on search engines to listen to online conversations

Question

Quizplus · Accepted Answer

Facilitating community building is crucial when writing promotional messages for social media. This means engaging with the audience, creating a sense of belonging among followers, and encouraging them to share the content with their network. This can lead to increased visibility and reach for the promotional message. Using the AIDA approach can also be helpful, but it is not the most important factor. Relying on news media alone is not recommended, as social media allows for direct communication with the audience. Avoiding the use of automated tools may limit the ability to track conversations and respond to audience feedback.

When Writing Promotional Messages for Social Media, It Is Important