There are several common objectives of a promotional strategy. When a television commercial compares the performance of two leading laundry detergents, this attempts to meet the objective of ________________________________________.
A) providing information
B) highlight product value
C) differentiate product
D) stabilize sales

Question

Quizplus · Accepted Answer

The objective being met in this scenario is to differentiate the product by showing that one detergent has superior performance compared to the other.

There Are Several Common Objectives of a Promotional Strategy