Craig,a salesperson,encounters a situation where two individuals from the buying group disagree on a particular benefit of the product he is presenting.Which of the following tactics should Craig employ in this situation?
A)He should be diplomatic and handle the disagreement during the presentation.
B)He should help resolve the issue at the end of the presentation.
C)He should disregard the issue and continue with his presentation.
D)He should always play an active role in any disagreement that arises.
E)He should not present more information till the issue is resolved.

Question

Craig,a salesperson,encounters a situation where two individuals from the buying group disagree on a particular benefit of the product he is presenting.Which of the following tactics should Craig employ in this situation?​
A)​He should be diplomatic and handle the disagreement during the presentation.
B)He should help resolve the issue at the end of the presentation.
C)​He should disregard the issue and continue with his presentation.
D)​He should always play an active role in any disagreement that arises.
E)​He should not present more information till the issue is resolved.

Quizplus · Accepted Answer

Craig should handle the disagreement diplomatically during the presentation, as this will show that he is attentive to the buying group's concerns and is willing to work towards addressing any issues that arise. Ignoring or delaying the issue may lead to frustration and ultimately result in a lost sale. It is important for Craig to be active in addressing any concerns, but he should do so in a diplomatic manner that does not come across as confrontational or aggressive.

Craig,a Salesperson,encounters a Situation Where Two Individuals from the Buying