Which of the following is the difference between emotional and rational buying motives?
A)The rational buying motives of a prospect are easy to discover, while emotional buying movies are not.
B)Rational buying motives remain the same for all customers, but emotional buying motives change from customer to customer.
C)Customers prioritize their emotional buying motives over their rational buying motives.
D)Every customer may have an emotional buying motive to buy a product, but they may or may not have a rational buying motive.
E)Prospects are more likely to share their emotional buying motives with the salesperson and less likely to share their rational buying motives.

Question

Which of the following is the difference between emotional and rational buying motives?​
A)​The rational buying motives of a prospect are easy to discover, while emotional buying movies are not.
B)Rational buying motives remain the same for all customers, but emotional buying motives change from customer to customer.
C)​Customers prioritize their emotional buying motives over their rational buying motives.
D)​Every customer may have an emotional buying motive to buy a product, but they may or may not have a rational buying motive.
E)​Prospects are more likely to share their emotional buying motives with the salesperson and less likely to share their rational buying motives.

Quizplus · Accepted Answer

Rational buying motives are often based on logical reasoning and can be more straightforward to identify, while emotional buying motives are more personal and subjective, making them harder to discover.

Which of the Following Is the Difference Between Emotional and Rational