Which of the following products define wholly new product categories and are most likely to require consumer learning or incorporate a very new technology?
A) Improvised products
B) New-to-the-world products
C) New-to-the-firm products
D) Repositionings

Question

Quizplus · Accepted Answer

New-to-the-world products define wholly new product categories and usually require consumer learning or incorporate a very new technology.

Which of the Following Products Define Wholly New Product Categories