New-to-the-firm products:
A) most likely require consumer learning.
B) most likely involve the incorporation of a very new technology.
C) tend to revolutionize existing product categories.
D) are new to a company, but are not new to the world.

Question

Quizplus · Accepted Answer

New-to-the-firm products are those that are new to a particular company but may already exist in the market. They do not necessarily require consumer learning, involve very new technology, or revolutionize existing product categories, as they are not entirely new innovations but rather new offerings from a specific firm.

New-To-The-Firm Products