In a new product development process, which of the following is most likely to be determined first while analyzing the financial aspects of a product?
A) Net present value
B) Sales forecast
C) Internal rate of return
D) Payback period

Question

Quizplus · Accepted Answer

Sales forecast is most likely to be determined first while analyzing the financial aspects of a product as it provides an estimate of the revenues that a product is expected to generate over a certain period of time. This information is crucial in determining the profitability of the product and in making decisions about whether to proceed with the development process or not. The other financial metrics such as net present value, internal rate of return, and payback period are often calculated based on the sales forecast and other financial data.

In a New Product Development Process, Which of the Following